MoveTube operates on a model that is fundamentally different from traditional listing portals where loan officers and real estate agents jointly purchase leads or ad space, which requires shared costs to remain RESPA compliant.
Agent-Centric Listings: MoveTube provides real estate agents with a powerful platform to showcase their listings and enhance their marketing efforts with some basic tools—at no additional cost. Agents can brand their personal listings by adding their photo, logo, and contact information, provided they agree to allow a sponsor advertisement to appear on their listings.
Sponsorship Opportunities: Loan officers or other advertisers can create paid accounts on MoveTube to have their ads displayed exclusively on the personal listings of participating agents.
Conditional Advertising: Advertisements from sponsors only appear on agents’ listings when the agents’ profiles are fully completed with branding and contact details.
No Lead Sales / No Agent Ad Sales: MoveTube does not sell leads and does not allow agents to purchase ad space on the platform. Sponsors pay for advertising space associated with agent listings at fair market value, aligned with RESPA guidelines for bona fide advertising.